Privacy Policy
Effective Date: March 28, 2026
At MIDFRIDAY, we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our Shopify-powered store and purchase our products (Y2K Tops, Lace Dresses, Punk Fashion, and Boho Dresses).
This policy is designed to comply with global privacy standards, including the General Data Protection Regulation (GDPR) for our European visitors and the California Consumer Privacy Act (CCPA) and other relevant U.S. state laws for our American users.
Information We Collect
When you visit MIDFRIDAY, we collect certain information to provide you with a seamless shopping experience:
Personal Identifiers: Name, shipping address, billing address, email address, and phone number.
Payment Information: Credit card details or other payment methods (processed securely via encrypted third-party payment gateways; we do not store your full card details).
Device Information: IP address, browser type (such as Google Chrome or Microsoft Edge), time zone, and cookie data.
Order History: Details regarding the products you have browsed or purchased from us.
How We Use Your Data
We use your information for the following purposes:
Order Fulfillment: To process payments, arrange shipping, and provide you with invoices and order confirmations.
Customer Support: To respond to your inquiries and resolve any issues with your orders.
Marketing Communication: If you opt-in, we may send you updates about our latest collections and exclusive offers.
Site Optimization: We analyze how customers interact with our store to improve our website design and product selection.
Risk Prevention: To screen orders for potential risk or fraud.
Cookies and Tracking Technologies
To provide a functional and personalized experience on browsers like Google Chrome, Microsoft Edge, and Safari, we use “Cookies.” These are small data files placed on your device.
Necessary Cookies: Required for the store to function (e.g., keeping items in your cart).
Analytical Cookies: Help us understand site traffic and performance.
Marketing Cookies: Used to show you relevant ads on other platforms like Instagram or Google.
You can manage your cookie preferences through your browser settings at any time.
Sharing Your Personal Information
We share your Personal Information with third parties that help us operate our business:
Shopify: Our store is hosted on the Shopify platform. You can read more about how Shopify uses your Personal Information here.
Logistics Partners: We share your address and contact info with shipping carriers to deliver your fashion finds.
Analytics Providers: We use tools like Google Analytics to understand how our customers use the site.
We do not sell your personal information to third parties for their own marketing purposes.
Your Rights (GDPR & CCPA)
Depending on where you live, you have specific rights regarding your data:
Access & Portability: You can request a copy of the personal data we hold about you.
Correction: You can request that we fix any inaccurate information.
Deletion: You can ask us to erase your personal data (“The Right to be Forgotten”).
Opt-Out: You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of our emails.
Data Security
We implement industry-standard security measures, including SSL encryption, to protect your data during transmission. While no method of transmission over the internet is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The “Effective Date” at the top will indicate when the latest changes were made.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our privacy officer at:
Email: midfridayteam@outlook.com